Date of Award
Master of Theology (Th.M)
Scripture References in this Resource
The scope of this investigation, however, is confined only to the preaching on the program; more exactly, the preaching of Dr. Walter A. Maier. The specific purpose is to search out those factors of persuasion in the radio sermons of Dr. Maier which may so largely help to account for his success in preaching the Gospel. The object is to figure out the secret of his effectiveness as Andrew Blackwood suggests: "Study the methods of the radio preacher whom your thoughtful laymen enjoy, and figure out the secrets of his effectiveness. You will find that he depends mainly on being natural and in earnest. "
Zeitler, Lester, "An Investigation of the Factors of Persuasion in the Sermons of Dr Walter A Maier" (1956). Master of Sacred Theology Thesis. 152.
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